Zepto Changed Its Company Name From KiranaKart to Zepto Pvt. Ltd.

Zepto Changed Its Company Name From KiranaKart to Zepto Pvt. Ltd.. Zepto began its journey in 2021 under the name KiranaKart. Initially focused on grocery delivery through local store partnerships, the company quickly adapted to the changing dynamics of consumer needs and rebranded itself to Zepto later that year. It also pivoted to a dark store model—dedicated warehouses used solely for fulfilling online orders—which has become central to the quick commerce space. Today, Zepto operates over 700 dark stores across major Indian cities, offering a catalog of more than 25,000 products ranging from daily groceries to quick snacks. This rapid expansion and strategic realignment laid the groundwork for building a consumer brand that is agile, reliable, and instantly recognizable. Recently, Zepto has officially changed its parent company name from Kiranakart Technologies Private Limited to Zepto Private Limited. The Company Name change has been approved by the Registrar of Companies (RoC), Mumbai, signaling a well-thought-out move to align its legal identity with its widely recognized brand name.
Zepto's Company Name Change: Pre-IPO Strategy
The official transition from Kiranakart Technologies Pvt. Ltd. to Zepto Pvt. Ltd. is more than a cosmetic change. It reflects a broader strategy that companies usually adopt in preparation for public listing. The Registrar of Companies (RoC), Mumbai, has granted approval for this name change, underscoring the company's compliance readiness.This move is not without precedent. Swiggy, another major player in the food and grocery delivery segment, underwent a similar rebranding exercise by changing its legal name from Bundl Technologies Pvt. Ltd. to Swiggy Pvt. Ltd. prior to filing its IPO documents in February 2024. Zomato followed suit by renaming its parent company to Eternal Ltd to represent its evolving portfolio.
Importance of Name Change in Brand Identity
When a company plans to go public, brand recognition becomes a key asset. A legal name that reflects the brand customers interact with daily helps build stronger investor confidence, stakeholder trust, and media recognition. By adopting the name Zepto Pvt. Ltd., the company ensures that its legal identity aligns seamlessly with its market identity. This kind of name change strengthens proximity between the brand and its operations, thereby improving brand recall, customer loyalty, and visibility during public fundraising activities.
Board Composition and Leadership
Zepto's leadership continues to play an important role in shaping the company's aggressive growth strategy. The board includes co-founders Aadit Palicha and Kaivalya Vohra, who have emerged as young visionaries in India’s startup environment. Other board members include:

Anu Hariharan, representing Avra

Suvir Sujan, from Nexus Venture Partners

Akhil Gupta, from Bharti Enterprises

This board composition reflects a balance between innovative youth and experienced investors, providing the strategic depth required for navigating IPO complexities.
Capital Raised by Zepto
Over the past five months, Zepto has raised approximately $1.35 billion from various investors, helping fuel its expansion, supply chain, and technology investments:

$665 million in June 2024

$340 million in August 2024

$350 million from major firms like Motilal Oswal and Claypond Capital

Reports suggest that Zepto is currently in talks to raise an additional $300 million through a secondary funding round, with participation expected from leading Indian mutual fund houses.
Zepto Cafe: Another Growing Vertical
Zepto has not limited itself to just groceries. In April 2022, it launched Zepto Cafe, a vertical catering to coffee and ready-to-eat (RTE) food delivery. This vertical has seen notable growth, recording over 1 lakh daily orders and reaching an annualized Gross Merchandise Value (GMV) run rate of $100 million by February 2025. A standalone mobile application for Zepto Cafe was introduced in December 2024, underscoring the brand’s diversified product portfolio.
Current Market Position of Zepto in India
Zepto’s estimated GMV currently stands at $4 billion, reflecting its exponential rise in the quick commerce sector. India’s quick commerce market, valued at approximately $6 billion as of now, is expected to touch $25–30 billion in the next few years. Zepto’s strong logistics infrastructure, customer-centric model, and innovative verticals position it as a serious contender to lead this transformation.
Why do Companies Change Names Before IPO?
Changing a company’s name prior to an IPO is a standard practice aimed at aligning brand and legal identities. This simplifies communication with investors, ensures consistency in stock exchange filings, and enhances overall transparency. It also allows the brand to fully capitalize on its existing goodwill without being overshadowed by a lesser-known legal entity name. In Zepto's case, switching from KiranaKart Technologies to Zepto Pvt. Ltd. adds a layer of trust and clarity for both domestic and international investors who associate the brand with quick, reliable commerce.
Compliance Requirements for Company Name Change
A name change of a private limited company involves several regulatory steps, including:

Board Meeting to pass a resolution for the proposed name change

Name Approval Application on the MCA portal

Passing of Shareholder Resolution by filing Form MGT-14

Application to Central Government via Form INC-24

Issuance of New Certificate of Incorporation from RoC

For companies planning to rebrand or prepare for public listing, expert handling of ROC filings, shareholder resolutions, and MCA compliance is essential.
How Can Compliance Calendar LLP Help?
If your company is considering a legal name change—whether as part of IPO readiness, branding strategy, or business restructuring—Compliance Calendar LLP can assist at every step. From securing name approval and filing MGT-14 and INC-24 to obtaining the new certificate of incorporation, our experts ensure smooth, timely, and compliant transitions. With a proven track record in handling corporate legalities, IPO preparations, and ROC compliances, Compliance Calendar LLP is your trusted partner for solving complex regulatory changes. To connect with the experts you can book a consultation through email info@ccoffice.in or Call/Whatsapp at +91 9988424211.

Zepto began its journey in 2021 under the name KiranaKart. Initially focused on grocery delivery through local store partnerships, the company quickly adapted to the changing dynamics of consumer needs and rebranded itself to Zepto later that year. It also pivoted to a dark store model—dedicated warehouses used solely for fulfilling online orders—which has become central to the quick commerce space. Today, Zepto operates over 700 dark stores across major Indian cities, offering a catalog of more than 25,000 products ranging from daily groceries to quick snacks. This rapid expansion and strategic realignment laid the groundwork for building a consumer brand that is agile, reliable, and instantly recognizable. Recently, Zepto has officially changed its parent company name from Kiranakart Technologies Private Limited to Zepto Private Limited. The Company Name change has been approved by the Registrar of Companies (RoC), Mumbai, signaling a well-thought-out move to align its legal identity with its widely recognized brand name.

Zepto's Company Name Change: Pre-IPO Strategy

The official transition from Kiranakart Technologies Pvt. Ltd. to Zepto Pvt. Ltd. is more than a cosmetic change. It reflects a broader strategy that companies usually adopt in preparation for public listing. The Registrar of Companies (RoC), Mumbai, has granted approval for this name change, underscoring the company's compliance readiness.This move is not without precedent. Swiggy, another major player in the food and grocery delivery segment, underwent a similar rebranding exercise by changing its legal name from Bundl Technologies Pvt. Ltd. to Swiggy Pvt. Ltd. prior to filing its IPO documents in February 2024. Zomato followed suit by renaming its parent company to Eternal Ltd to represent its evolving portfolio.

Importance of Name Change in Brand Identity

When a company plans to go public, brand recognition becomes a key asset. A legal name that reflects the brand customers interact with daily helps build stronger investor confidence, stakeholder trust, and media recognition. By adopting the name Zepto Pvt. Ltd., the company ensures that its legal identity aligns seamlessly with its market identity. This kind of name change strengthens proximity between the brand and its operations, thereby improving brand recall, customer loyalty, and visibility during public fundraising activities.

Board Composition and Leadership

Zepto's leadership continues to play an important role in shaping the company's aggressive growth strategy. The board includes co-founders Aadit Palicha and Kaivalya Vohra, who have emerged as young visionaries in India’s startup environment. Other board members include:

Anu Hariharan, representing Avra
Suvir Sujan, from Nexus Venture Partners
Akhil Gupta, from Bharti Enterprises

This board composition reflects a balance between innovative youth and experienced investors, providing the strategic depth required for navigating IPO complexities.

Capital Raised by Zepto

Over the past five months, Zepto has raised approximately $1.35 billion from various investors, helping fuel its expansion, supply chain, and technology investments:

$665 million in June 2024
$340 million in August 2024
$350 million from major firms like Motilal Oswal and Claypond Capital

Reports suggest that Zepto is currently in talks to raise an additional $300 million through a secondary funding round, with participation expected from leading Indian mutual fund houses.

Zepto Cafe: Another Growing Vertical

Zepto has not limited itself to just groceries. In April 2022, it launched Zepto Cafe, a vertical catering to coffee and ready-to-eat (RTE) food delivery. This vertical has seen notable growth, recording over 1 lakh daily orders and reaching an annualized Gross Merchandise Value (GMV) run rate of $100 million by February 2025. A standalone mobile application for Zepto Cafe was introduced in December 2024, underscoring the brand’s diversified product portfolio.

Current Market Position of Zepto in India

Zepto’s estimated GMV currently stands at $4 billion, reflecting its exponential rise in the quick commerce sector. India’s quick commerce market, valued at approximately $6 billion as of now, is expected to touch $25–30 billion in the next few years. Zepto’s strong logistics infrastructure, customer-centric model, and innovative verticals position it as a serious contender to lead this transformation.

Why do Companies Change Names Before IPO?

Changing a company’s name prior to an IPO is a standard practice aimed at aligning brand and legal identities. This simplifies communication with investors, ensures consistency in stock exchange filings, and enhances overall transparency. It also allows the brand to fully capitalize on its existing goodwill without being overshadowed by a lesser-known legal entity name. In Zepto's case, switching from KiranaKart Technologies to Zepto Pvt. Ltd. adds a layer of trust and clarity for both domestic and international investors who associate the brand with quick, reliable commerce.

Compliance Requirements for Company Name Change

A name change of a private limited company involves several regulatory steps, including:

Board Meeting to pass a resolution for the proposed name change
Name Approval Application on the MCA portal
Passing of Shareholder Resolution by filing Form MGT-14
Application to Central Government via Form INC-24
Issuance of New Certificate of Incorporation from RoC

For companies planning to rebrand or prepare for public listing, expert handling of ROC filings, shareholder resolutions, and MCA compliance is essential.

How Can Compliance Calendar LLP Help?

If your company is considering a legal name change—whether as part of IPO readiness, branding strategy, or business restructuring—Compliance Calendar LLP can assist at every step. From securing name approval and filing MGT-14 and INC-24 to obtaining the new certificate of incorporation, our experts ensure smooth, timely, and compliant transitions. With a proven track record in handling corporate legalities, IPO preparations, and ROC compliances, Compliance Calendar LLP is your trusted partner for solving complex regulatory changes. To connect with the experts you can book a consultation through email info@ccoffice.in or Call/Whatsapp at +91 9988424211.