Trademark are intellectual property rights that protects any logo, symbol, word, or combination of words, symbols, and numbers that give a business a distinct identity. A trademark protection can help small businesses and startups preserve their differentiated goods or services, and can also help them get investors and more consumers, setting them apart in the industry. A registered trademark prevents others from using a confusingly similar mark, protecting the brand's reputation and consumer loyalty. In this article, we will be discussing why a trademark registration is important for small businesses or startups in India, its advantages, and a step-to-step guide for trademark registration.
What is Trademark Registration?
Trademark registration is a legal process that grants an individual or corporate entity the exclusive right to use a specific mark, symbol, logo, or name to identify and distinguish their goods or services from those of others. This protects the trademark owner by permitting him or her to legally prohibit others from using a similar or identical mark that could lead to consumer confusion. Though it is not mandatory, getting a trademark registration is highly advisable as in the absence of a proper trademark protection, businesses may find others using identical or similar names or logos, misleading consumers and piggybanking on their well-earned reputations.
Advantages of Trademark Registration
There are multiple benefits of a registered trademark. Some of them are as follows:-
- Registration grants exclusive rights to use the trademark. This means no other entity can use the same or a confusingly similar mark for related goods or services.
- In case of a trademark infringement, the registered proprietor can enforce their legal rights to prohibit such use.
- Trademark registration in India provides protection for 10 years, with the option for indefinite renewals. Hence, one does not have to go through all the registration process over again to seek the protection for their mark. A trademark renewal extends the brand protection for another ten years, and prevents competitors from using similar marks that could dilute the brand's identity in the marketplace.
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An active trademark registration is beneficial to businesses seeking to expand through trademark licensing or franchising. Licensees and franchisees are more likely to enter into agreements with brands that have kept their legal protections since it reduces risk and ensures the brand's long-term worth.
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A registered trademark speaks volume. It signals that the brand is legitimate and has met specific legal standards. Thus, it helps in establishing goodwill and trust for customers.
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A registered trademark is also helpful in forming R&D partnerships, allowing businesses to leverage the expertise of other companies.
Documents Required for Trademark Registration
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KYC of the Proprietor/Partner/Director- PAN/Aadhar/Passport.
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Partnership Deed or Incorporation Certificate (in case of a Company or LLP).
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Udyog Aadhar/Udyam Registration Certificate- With this the legal fees are reduced to INR 4500/-, otherwise you have to pay INR 9000/-.
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Logo (if any) for the available brand.
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Power of Attorney to apply on your behalf.
Step By Step Procedure to Register a Trademark
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Trademark Search: Before moving forward with the trademark registration application, it is important to conduct a trademark clearance search.
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File Application: Submit Form TM-A online via the IP India website or physically at the Trade Marks Office, along with the prescribed fees and relevant documents.
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Trademark Examination: A trademark application undergoes a mandatory trademark examination stage to ascertain that the applied mark is not identical or deceptively similar to existing trademark in respect of same or similar goods or services. An examination report is then issued mentioning objections (if any) or acceptance. The Registrar communicates such objection or acceptance in writing to the applicant.
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Advertisement of the Trademark: After the trademark application passes the trademark examination stage it is advertised in the Indian Trademark Journal, and it enters a four-month opposition period.
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Opposition Proceedings: If opposed, the applicant must file a counter-statement and possibly attend hearings to defend the application.
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Registration: If no opposition is filed, the mark proceeds to registration and is published in the Trademark Journal.
The current trademark registration fees in India are structured as follows:
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For individuals, DPIIT-recognized startups, and MSME-registered small enterprises: INR 4500 for E-filing and INR 5000 for Manual filing.
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For all other entities: INR 9000 for E-filing and INR 10,000 for Manual filing.
These fees apply to each class of goods or services under which the trademark is being registered.
Conclusion
A trademark is a valuable intangible asset, it is a representation of a brand’s identity and the quality of its goods or services. The responsibility to protect this asset lies squarely with the business itself. Though it is not mandatory, getting a trademark registration is highly advisable as in the absence of a proper trademark protection, businesses may find others using identical or similar names or logos, misleading consumers and exploiting the hard-earned reputation of the original brand. For any small business and startup, registering a trademark is a great opportunity. Not only it provides the entity with exclusive rights, and grants the protection against infringement, allowing businesses to defend their unique identity in the market but it also adds value to the brand. A registered trademark signals that the brand is legitimate and has met specific legal standards. Thus, it helps in establishing goodwill and trust for customers.
A trademark registration is a major step a business takes to protect their brand identity. The process can be exhaustive and time-taking if done correctly and with utmost precaution. While the trademark registration process has been made as user-friendly as possible, with options for both electronic and physical filing, the legal technicalities involved in such processes can be quite complex. If one finds themselves uncertain about any aspect of the trademark registration process, it is always advisable for them to seek professional advice.
At Compliance Calendar LLP, our approach is to help startup founders in protecting their brand name/logo/design and ease the trademark registration process end-to-end for them. We assist in preparing and filing trademark applications, ensuring compliance with legal requirements, and maximizing the chances of registration success. You can contact us at info@ccoffice.in or WhatsApp/Call at 9988424211, if you need any assistance with filing of trademark application, or have any query regarding the trademark registration process.
Frequntly Asked Questions
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What is registered trademark?
Registered trademarks are legally protected symbols, words, phrases, designs, or combinations thereof that distinguish a company's goods or services from those of other businesses. Although there is no mandate to get a trademark registered, but a registered trademark is granted legal protection, giving the owner exclusive rights to use the mark in connection with their specific goods or services.
- Are trademarks registered in India valid globally?
No, trademarks are territorial in nature. A trademark registered in India is only protected within India's jurisdiction. A trademark registered in India will not be given protection automatically in other countries. However, international conventions such as the Madrid protocol serves as a centralised registration system for trademark grants in all member countries.
- What documents are required for trademark registration in India?
Required documents include KYC of the Proprietor/Partner/Director, Partnership Deed or Incorporation Certificate (if applicable), Udyog Aadhar/Udyam Registration Certificate, logo (if any), and Power of Attorney.
- How much does it cost to register a trademark in India?
For individuals, DPIIT-recognized startups, and MSME-registered small enterprises, it costs INR 4500 for e-filing. For other entities, it's INR 9000 for e-filing. Manual filing costs are slightly higher.
- What if my goods/services seem to fit in multiple classes?
You may need to register in multiple classes. It is advisable to be inclusive than to miss a relevant class. You can seek advice from a trademark attorney or agent to help you determine the appropriate class for your brand name registration.
- What if my trademark is similar to an already existing mark?
If your trademark search reveals similarities with an existing mark, proceeding with a similar mark could lead to rejection of your mark during the trademark examination process, and you may face potential trademark infringement issues.
- How long does trademark protection last in India?
Trademark registration in India provides protection for 10 years, with the option for indefinite renewals. A trademark can be renewed from time to time if the requirements are met.
- How can Compliance Calendar help?
At Compliance Calendar LLP, our approach is to help startup founders in protecting their brand name/logo/design and ease the trademark registration process end-to-end for them. Our team of experienced Trademark Attorneys and IP Experts is dedicated to guiding you through every step of this registration procedure. We assist in preparing and filing trademark applications, ensuring compliance with legal requirements, and maximizing the chances of registration success. Throughout the registration process, our team handles communication with the trademark office, responding to office actions and addressing any challenges that may arise.