Can I modify my registered trademark?

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Can I modify my registered trademark?

A trademark registration is a major step individuals and business entities take to protect their brand identity. The trademark registration process can be exhaustive and time-taking if done correctly and with utmost precaution. Hence, the importance of getting a trademark registered cannot be undermined. In this fast-paced economy businesses evolve and circumstances change, and trademark owners may find themselves in situations where modifications to their registered trademarks become necessary. These situations can arise due to various reasons such as expanding business operations into new markets or product categories, or it could possibly be due to changes in their market strategy, declining sales or revenue, and alike. This leads us to a common question: Is it possible to alter a trademark after it has been officially registered? In this article, we will discuss the meaning of a registered trademark, the possibility of altering a trademark after it has been registered, what kind of amendments or alterations can be made in a registered trademark, and the process for making such alterations. 

What is registered trademark?

Registered trademarks are legally protected symbols, words, phrases, designs, or combinations thereof that distinguish a company's goods or services from those of other businesses. Although there is no mandate to get a trademark registered, but a registered trademark is granted legal protection, giving the owner exclusive rights to use the mark in connection with their specific goods or services.

Is it possible to alter a trademark after it has been officially registered?

The law governing trademarks allows for the alteration of registered trademarks, so yes, it is possible to alter a trademark after it has been officially registered. However, certain conditions need to be fulfilled such that the alteration should not affect the identity or overall structure of a trademark. Also, no request which would have effect of adding any distinctive feature in the trademark shall be accepted by the Trademark Registry.

McDonald's, a globally recognized brand, provides an excellent example of trademark modification. Since their adaption of the golden arch logo in 1960s, it has gone through several modifications over time. Despite that McDonald's maintained its core identity while adapting to modern design trends, demonstrating how a registered trademark can evolve effectively. Similarly, Coca-Cola's modifications have always maintained the distinctive script font, even as other elements were added or removed. There is a plethora of examples how brands have undergone modifications in their trademarks without changing any substantial part of it. 

What kind of amendments are allowed post-registration?

There are several kinds of amendments or alterations that an applicant can request for after the registration of a trademark. A request can be made by the applicant to change the name of registered proprietor in case he transfers the ownership of trademark to another entity, an amendment to change the attorney’s name/address for service, or perhaps a request to alter a registered trademark.

The application for any amendment or alteration in a registered trademark can be filed by the applicant through the relevant trademark forms along with the prescribed fee. It can be done either through E-filing or manual/physical filing. However, a few things have to be kept in mind while applying for alteration of registered trademark that it should not affect the overall identity of the trademark, and the proposed change should not add any distinctive feature to the trademark. The trademark as a whole cannot be changed.

Process for Alteration of a Registered Trademark

The process begins with the trademark proprietor initiating a formal request for alteration. This involves:
  • Application for Alteration: The applicant has to file an application in writing through Form TM-P to request the addition or alteration of their registered trademark with supported documents such as a copy of the trademark as it will appear after the proposed addition or alteration.

  • File the application: Submit the application to the Registrar of Trademarks. Pay the prescribed fee INR 3000 for physical filing; and INR 2700 for E-filing.

  • Advertisement before decision and opposition: The Registrar reviews the application and advertise it in the Journal. A three-month trademark opposition period begins from the date of advertisement. Any person can file a notice of opposition citing appropriate reason/s. If there is any opposition, the applicant has to file a counterstatement within two months, after which the Registrar notify both the parties the first date of hearing. 

  • If no opposition is filed, the Registrar may hear the applicant as he deems fit. And make decision of approval or refusal of the application.

  • Upon approval, the Registrar thereby makes the necessary changes in the register and publish a notification in the Journal regarding the same.

Note:-

The applicant must also serve a copy of the application and the amended or altered trademark to every registered user, if any.

It is important to understand that applying for an alteration of a registered trademark does not mean creating a whole new one. The main idea is to keep the trademark's basic identity the same. This rule helps keep the trademark system fair and stops people from getting new rights without going through the full process of registering a new trademark.

Moreover, there is no doubt that the procedure for making these alterations or corrections have been framed to be as user- friendly as possible, giving the applicant options for both electronic and physical filing. However, the legal technicalities and expertise required in such processes cannot be overstated. Thus, seeking professional consultation is quite advisable in such matters.

At Compliance Calendar LLP, we are here to simplify trademark registration and alteration procedures for you. Our expert Trademark Agents and Attorneys begin with a quick call to understand your specific situation and needs. We then guide you through every step of the process, from selecting the right form to submitting your request to the Trademark Office. We will help you prepare the necessary documents and handle the submission on your behalf. If you need assistance with modifying your trademark which is already registered, or have questions about the process, you can contact us.

Frequently Asked Question

1. Can I modify my registered trademark? 

Yes, you can modify a registered trademark under certain conditions that do not significantly alter its identity or overall structure.

2. What is registered trademark?

Registered trademarks are legally protected symbols, words, phrases, designs, or combinations thereof that distinguish a company's goods or services from those of other businesses. Although there is no mandate to get a trademark registered, but a registered trademark is granted legal protection, giving the owner exclusive rights to use the mark in connection with their specific goods or services.

3. What kinds of amendments are allowed after trademark registration?

Amendments that can be made after trademark registration include changing the registered proprietor's name, updating attorney information, and altering the trademark itself.

4. How do I apply for a trademark alteration? 

File an application using Form TM-P, along with supporting documents such as a copy of the trademark as it will appear after the proposed addition or alteration, and the prescribed fee, either through e-filing or manual filing

5. What is Form TM-P used for?

Form TM-P is used to request substantial post-registration changes in trademarks, including changes in name, description of registered proprietors, address, or address for service.

6. What is the fee for filing a trademark alteration application? 

An application has to be filed to the Registrar of Trademarks using Form TM-P. The fee for filing a trademark alteration application is INR 3000 for physical filing and INR 2700 for e-filing

7. Is there an opposition period for trademark alterations?

Yes, there is a three-month opposition period after the proposed alteration is advertised in the Journal. If there is an opposition to the proposed alteration, the applicant has to file a counterstatement within two months, after which the Registrar notify both the parties the first date of hearing. 

8. Can I completely change my trademark through an alteration? 

No, you cannot completely or wholly change your trademark through an alteration or amendment. As per the rules, the proposed alteration should not affect the overall identity of the trademark. The trademark as a whole cannot be changed

9. Do I need to notify registered users of my trademark about the alteration? 

Yes, you must serve a copy of the application and the amended or altered trademark to every registered user, if any.

10. How can Compliance Calendar help?

At Compliance Calendar LLP, our approach is to help startup founders in protecting their brand name/logo/design and ease the trademark registration process end-to-end for them. Our expert Trademark Agents and Attorneys begin with a quick call to understand your specific situation and needs. We then guide you through every step of the process, from selecting the right form to submitting your request to the Trademark Office. We will help you prepare the necessary documents and handle the submission on your behalf. For any queries regarding the modification in the trademark, email us at info@ccoffice.in or WhatsApp/Call at 9988424211.

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